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Choice Business Loans Review 2017 [Read Our Experts Opinion]

Jane Wardle

Written by Jane Wardle on January 18, 2018

Updated July 11, 2018

Overall Rated: 5.0 / 5

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Choice Business Loans is an alternative business finance broker working under the umbrella of Choice Money Ltd. Choice Business Loans focus on a range of alternative business finance options such as merchant cash advances and crowdfunding to provide their clients with loans they may not be able to access through mainstream lending.

Choice Loans began in 2002 offering both personal and business loans. In 2011, there was a significant demand for SME finance which led to the creation of Choice Business Loans. With a focus on alternative finance options, they provide clients with greater choice in the market and help customers who may not be successful with mainstream providers.

Choice Business Loans are wholly focused on their customers, with flexible contact times so that they are available when clients need them. Not charging any upfront fees shows a commitment to finding the best deal for their clients first and foremost.

For customers who are keen to access alternative finance or divert from traditional bank loans then Choice Business Loans are an ideal broker to gain access to alternative markets to find the best loan to suit customer needs.


Trust & Reputation

Rated 5.0/5

With a commitment to compliance, the Financial Conduct Authority fully regulate Choice Business Loans. Furthermore, Choice Business Loans also comply to the necessary procedures set forward within their Data Protection license.

As a leader in the industry, they also follow best practice approach by being members of the National Association of Commercial Finance Brokers. With this, customers can have the reassurance that Choice Business Loans is entirely impartial and determined to find the best loan to suit customer requirements.

With ten years of experience in the industry, Choice Business Loans has built up an excellent reputation for being a broker that searches far and wide for the right business loans for their customers. As well as reviewing tradition bank loans, Choice Business Loans also look for crowdfunding, cash advances and fintech lending solutions.

Expertise & knowledge

Rated 5.0/5

Choice Business Loans has over ten years of experience and are considered as alternative finance specialists. When they know their customers may not be successful with mainstream lenders and traditional bank loans, the advisors at Choice Business Loans extend their search across a range of different finance options.

Working as a broker, Choice Business Loans does not have a panel of lenders to choose from. Instead, they assess the whole market, taking the unique requirements of a customer situation into account. With this, they use their knowledge and contacts across lenders and specialist brokers to find the ideal solution for each business need.

Thanks to their expertise in the alternative finance niche, Choice Business Loans have a rapid response and processing times. As they know what they need to look for, loans can be completed in just 24 hours, but the majority of loans that they process are completed in just a few days. What’s more, customers only need to complete one financial application to make the process quicker for customers.

Customer Service

Rated 4.0/5

Currently, Choice Business Loans are not available on external review sites. However, they do offer a testimonial page on their website. Based on nine reviews so far, Choice Business Loans have received a score of 4.89 out of 5. Their website also promotes a range of customers comments that showcase their commitment to customer service.

Customers mention the excellent service they have received as well as the helpful advice. With customers citing individual advisors, it is clear that Choice Business Loans are a broker that focuses on bespoke personal service and take each case seriously. Furthermore, customers also mention the expertise of advisors, showing that each case is handled by a trained professional who has plenty of experience in the alternative finance sector.

Choice Business Loans promote the fact that loans can be arranged in as little as 24 hours but do mention that some loans will take three to four days. This clear and prompt approach is also evident in their testimonials as many customers say how quick and easy the process is. By focusing on impartial advice and being flexible to suit customer needs, Choice Business Loans showcase themselves as being an excellent choice for businesses.

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