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Which? Mortgage Advisor Reviews [Read Our Expert Opinion]

Jane Wardle

Written by Jane Wardle on February 2, 2018

Updated July 11, 2018

Overall Rated: 5.0 / 5


Which? Mortgage Advisors is one of the oldest mortgage brokers and advisory service providing companies, with over 50 years of operations and more than 1.5 million members and supporters. With its huge customer base, it has become the largest independent consumer body in the UK. All the advisors of the company are CeMAP qualified, so customers can count on their expert knowledge.

For those who wish to learn how mortgages work or are actively searching for the best and most profitable deals, the mortgage advisors at Which? Mortgage help them find the best solution for their needs. With an easy and quick process to apply for the deals, fast processing and a minimum of formalities, backed by state-of-the-art customer support, Which? Mortgage serves to be one of the topmost choices for customers seeking a mortgage and investors looking for a well-established name to invest their money wisely.

Trust & Reputation

Rated 5.0/5

Which? Mortgage Advisors is a huge group that covers a world of mortgage and financial services including insurance, tax, mortgages and property, loans and credit cards, pensions and retirements, savings, investing, wills and probate, banking and money saving.

Which? Limited (registered in England and Wales number 00677665) is an Introducer Appointed Representative of Which? Financial Services Limited (registered in England and Wales number 07239342). Which? Financial Services Limited is authorized and regulated by the Financial Conduct Authority (FRN 527029).

The majority of Which? Mortgage Advisors customers seem very happy with the services the company offers and most of them have given 4.4/5 rating to the company on Trustpilot and Glassdoor.

Expertise & knowledge

Rated 5.0/5

The advisors of Which? Mortgage caters the entire market to find the best deal for the customers as they aren’t tied to any particular lender or panel. They let customers know, completely free of charge, if they could get a better rate by going direct to a lender rather than using the company’s service.

The advisors bring the best deal that’s right for the customers from more than 11,000 different mortgages. The assigned adviser remains with the customer from initial consultation to completion. Moreover, the customer is also assigned a dedicated case handler who keeps everything moving and keeps the customer updated on the progress of his or her application.

The instant online borrowing estimator on Which? Mortgage website also helps the customers to work out how much they could borrow towards their new home or for any financing need. Though it is only an estimate and can vary based on the lender and customers’ personal circumstances, it really helps the potential customers to know their targets and limitations.

Customer Service

Rated 5.0/5

The customer come straight through to one of the company’s expert advisors – no robots or call handlers to deal with. Apart from a dedicated advisor and cash handler, the recommendation made by the advisor is 100% tailored to individual customer’s needs and circumstances. Customers can get an expert advice from wherever suits them, either for home, work or on the move.

The advisors and company’s services accessible to all kinds of customers across the UK and are just a call or an email away. Face to face meeting appointment can be made any moment, and the company’s social media channels keep their followers updated about the market, new deals and exclusive investment schemes.

Overall, as per our analysis and ratings made by the customers, Which? Mortgage Advisors is definitely a well-reputed name in UK financial market and is relied upon by a huge customer base, including leading players across the industry, besides individual customers.