Trust & Reputation

As an established secured loans broker that is regulated by the Financial Conduct Authority, Willows Finance consider themselves experts in their field. Offering a range of services from commercial and bridging loans to homeowner secured loans, they have achieved a strong reputation in the industry as experts in this niche.

With a tagline of ‘better service is our promise’ Willows Finance promise to use their focused approach to bring high-quality service to every one of their customers. With a commitment to superior underwriting, their individual and concentrated attitude shows that they take the appropriate time needed for each customer and case to make sure that they do not make any mistakes. To further enhance customer service, Willows Finance also makes sure that they explain their process clearly and present all necessary information in a way that is easy to understand, with help and support on the phone to talk customers through any aspects they may not understand.

Expertise & knowledge

Willows Finance focuses their offering on the secured loans market, which allows a narrow focus on which they can build their expertise. Working hard to select their panel of lenders means that Willows Finance benefits from close relationships with their suppliers. This, in turn, helps customers as they may benefit from exclusive rates that may not be achieved elsewhere.

Using their knowledge of the industry and professional expertise, Willows Finance advisors will review a range of secured loan options for each customer so that they can find the best offer to suit each individual need.

Furthermore, because Willow Finance takes the time to truly understand customer needs and advisors work on a personal basis with each individual case which helps to make sure all of the underwriting and processing is highly accurate and exemplary in their field.

Customer Service

As a testament to their service, Willows Finance openly publishes reviews on their website and invite others to share their thoughts in a comment posting section. While Willows Finance does not currently use independent review sites for customer feedback, the reviews on their website are wholly positive.

Many customers say they would highly recommend Willows Finance as well as praising their high levels of customer service. Many reviews comment on an individual advisor, showcasing a high level of personalised customer service.